Service-Led Planning: A key to rider-friendly, cost-effective transit

This blog post will provide an overview of what Service-Led Planning is and why it has been so successful in generating ridership in the places where it’s been deployed effectively. Then we’ll summarize in greater detail the steps the Bay Area has taken toward more coordinated service, and what additional steps are needed to get to Service-Led Planning that can make transit significantly more convenient and cost-effective. Finally, we’ll share how riders can speak up for these changes in 2026.  

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Adina Levin
The Long Road to Free Transfers ✅

As of December 10th, 2025 Bay Area transit riders no longer need to pay extra when they transfer between two or more agencies. This is a big moment worth celebrating! Getting to this moment took nearly a decade of advocacy. In this post, we’ve compiled a summary of the years’ long battle that led to this victory - but also some remaining issues that still aren’t resolved, and where rider advocacy will be needed to make this long-awaited improvement permanent and as impactful as possible.

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Kaleo Mark
SMART launches multi-agency signs for better connections

The primary goal was to provide North Bay riders with real-time information for their connecting transit to and from SMART. A related goal was to show information about connecting service for new and occasional riders of SMART to discover and understand potential transit connections to and from the station. The connecting information will become even more useful when North Bay transit service is reorganized under the MASCOTS plan.

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Adina Levin
2025 Seamless Transit - Year in Review

Looking back on 2025, we’re seeing steady progress toward more seamless transit across the region - a direct result of Seamless Bay Area’s effective advocacy over the last six years. Here’s a summary of what we’ve accomplished this year and the opportunities in 2026 that will need your help and support.

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Adina Levin
Notes from Sweden: How Clear Separation of Responsibilities Between Governments Enables Seamless Transit

Sweden’s division into 21 metropolitan regions, each with its own elected government, plays a critical role in delivering excellent and widely used public transportation. Sweden’s diverse regions have different transportation needs, and its region-led system of governance allows for significant variation in approaches to public transportation, while maintaining consistent integration of fare, schedule, and wayfinding within regions.

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Ian Griffiths
Governor signs SB63, paving way for transit funding regional measure and signature gathering campaign

If approved by voters at the November 2026 ballot, this measure will prevent deep service cuts to BART, Caltrain, Muni, AC Transit, and other transit services, fund regional transit integration initiatives, and generate flexible funds for counties to spend on other transit-related priorities. Now, the work begins to kick off a massive signature gathering effort to get this measure on the November 2026 ballot and then the work of getting voter approval.

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Kaleo Mark
Illinois as a model for California? Bill to coordinate service and reform capital project delivery advances in Illinois

Illinois may be leapfrogging ahead of California with a bill to reform governance, funding and transit project delivery for Chicago Transit Authority, Metra and Pace. SB 3438 would replace the existing Regional Transportation Authority (RTA), the MPO for the Chicago region, with the Northern Illinois Transit Authority (NITA) to coordinate schedules and fares for these services.  NITA’s full set of responsibilities and authorities would make arguably the first true ‘network manager’ in the US - and could thus be transformative in leading toward a seamlessly integrated network in the greater Chicago region.

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Adina Levin
Open Payment jumps to 10% of BART trips, nearly 30% at SFO

Unfortunately, riders who qualify for discounts - senior, low income, youth and disability - cannot yet get access to their discounts if they pay with a credit, debit, or prepaid card. BART’s data shows that 15.6% of riders use one of these discounts. MTC says that the capability for people to get access to their discounts when paying with a credit or debit card is planned for the future, but no schedule details are available yet.

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Adina Levin