We're excited to host the Bay Area’s own Carter Lavin, for a discussion of his upcoming book If You Want to Win, You've Got to Fight: A Guide to Effective Transportation Advocacy. 

Register for the event to get the Zoom link.

​The book is filled with lessons from his experience organizing with Transbay Coalition, multiple transit, bike, and street safety advocacy groups throughout the Bay Area as well as interviews with dozens of transportation activists around the country. If You Want to Win, You've Got to Fight, provides a roadmap for transforming your passion into political power. 

​Whether your dream is to make your community safer and more sustainable by getting protected bike lanes, improving bus service, or expanding high-speed rail, this book provides step-by-step guidance on organizing for change. Critically, the book teaches readers how to deftly navigate their political, cultural, and historical contexts to adapt their advocacy efforts and make allies – from local businesses to transit agency staff to key decision makers. Action points at the end of each chapter and a toolbox of campaign tactics at the end of the book enable readers to move seamlessly from brainstorming into concrete action.

​Whether you are just starting out or have engaged in transportation advocacy for a while, the tools and insights in this book will help you develop, plan, and execute the transportation-related campaign of your choosing. Professionals in the transportation space will also discover how to be an effective advocate while working within the system.

​Accessible and inspirational, If You Want to Win, You’ve Got to Fight will be published on November 13th and will be a game-changer for people who want our communities to prioritize people over cars.